Number one goal for the whole duration of practicum...conceptualize and do new materials for a new brochure...
That was what sir vince gave us as our first and foremost responsibility for our practicum. You would think it's that easy. Well, brochures always contain single to two sentenced definitions of things. Most of the time, the stuff are in bulleted forms. So you think that it's really one hell of an easy job. Well, i used to think that way, too. You know, when you're walking around a mall and agents are giving you brochures of housing churvas and whatevers. It's seldom that i read them. So when sir Vince talked to us about doing that, i thought of how our brochures should be as attention-grabbing as possible and as worthwhile to read, meaning, it has to be brief, concise, clear, yet, it should be able to cover what APFTI is about.
However, as a creative writer (i write short stories and plays), i find it hard to capture a lot of idea in one sentence. Imagine how i cringed when i tried to write APFTI's advocacy in a single sentence. Yeah, that's how hard it is. Maybe, the fact that i am used to writing creatively (where i am used to describing things detail by detail) quite worked for my disadvantage. I wonder if it would be easy for Mr Shakespeare to conceptualize materials and right words for a brochure given his wordy and dramatic way of writing. Maybe Hemingway's staccato technique in writing might work, wherein his sentences are short but always show action. Well, i can't tell.
The large scope of APFTI's advocacy is truly not that easy to be expressed in a limited number of words. Their goals and aspirations truly motivate me to write more. But i've got to do what i have to do. Right?!
Leslie and i have been indulging ourselves with packs and packs of yakisoba and pancit canton for two mornings now. I hope that helps. In thinking about what to put on the brochure, that is.
*sigh* Being in APFTI is becoming more of a challenge to my writing skills but the things i'm learning are all worth it. :)
- mafe (click here to view my blog)
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