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apfti Yo!

Apfti

 

 

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Apfti



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Marieglene

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Fw: Posters order with layout

----- Forwarded Message ----
From: Johndale Tenorio <johndale_tenorio@yahoo.com>
To: ihopedigital@yahoo.com
Sent: Thursday, February 26, 2009 9:24:11 PM
Subject: Posters order

Hi Ms. Rona,

 

can we request forthe following posters;

 

GB5 Food Pillars:

Side 1- 137cm x 289cm

Side 2- 166cm x 289cm

side 3- 135cm x 289cm

 

 

Side pillar for G4

121cm x 266cm

 

Autograph window poster for Shangri-La

122.5" x 100"

 

I attached here the layout of  the posters. The CD for files is ready to pick up here at the head office.Please send us the quotation asap.

 

 

Thank you,

Johndale

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Pictures from World Fair Trade Day Celebration

kumustahan...

waaahhh....

Miss ko na ApFTI!


napadaan lang!

Taking you inside APFTI

Wanna know how APFTI office looks like?  Here are some of my stored pics that i got from our first task; visual merchandising! as an OJT students.

 

Conference Room/ Showroom:

 

 

 

 

Up to the 2nd floor:

 

 

 

Now you all know what APFTI products most likely are!

 

~Lynette Cham 

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Manila Fame Int'l and IFEX experience

Manila Fame International

Manila Fame International is an annual event that runs tradeshows for home furnishings, house wares, holiday decors, and fashion accessories in the Asia-Pacific region.  The event, happening twice yearly, consolidates the traditional to contemporary designs making known the Filipino creativity and craftsmanship.  Booths were being set-up by different producers and companies showcasing their very own products and uniqueness.  

APFTI was located at the house wares pavilion.  The booth made use of a gazebo-centered style, cornering it with different producers.  The color schemes are of citrus shades.  It showcases different hand-made products like bags, frames, notebooks, decors etc.  Among the raw materials being used are the sinamay, abaca fibers, tigok, buri, gold leaf etc. 

During the ingress, raw materials and productions were being gathered.  Contractors assembled the booth plan and later, visual merchandising of the products was being done by the APFTI crews. 

The Event…

The event started at 9 am and ends at 6 pm.  Slowly, the hall was being filled by numerous buyers locally and internationally.  As one of the APFTI crews, we just observed the flow of the event, sometimes staying at our booth, and most of the time wandering around to see the wonders of different creations. 

The House wares and Home furnishing halls presents furnitures, lighting fixtures, and home decors.  It usually showcases different products like bags, frames, chimes, vases, twigs, holders, clothes, and many more, all using native materials and different processes and finishing.  Among the raw materials commonly seen are the sinamay, abaca fibers, tingting, wood, raw tela etc.  Meanwhile, among the processes being used were weaving, pressing, and knotting.

 At the Christmas village located at hall 3, unique pieces are brought out creating a joyful atmosphere of every occasion and celebration.  It can be noticed that most of the things are of glitters and joyful pastel colors.

The Fashion hall located at hall 4 consists of chic collections of fashion accessories and complements from mostly jewelry to bags to shoes made from exotic natural materials.  Most clustered type accessories reflect a traditional yet refreshing style.  Among the sets are of necklaces made out of pearls, wooden beads of different sizes and forms, and laces of different kinds. 

     The Egress…

            During the egress, it is somehow saddening to see a one-day-built booth being disassembled again.  The event had brought a different kind of atmosphere in the field of designing, creativity, and global marketing.  Witnessing various materials and products evolving from traditional to modern ways is simply amazing and refreshing as an industrial design student.  However, it basically reminds us of the innovating world we have today and keeping up with the trends to maintain or improve our stand as a company, a designer and an individual.

 

International Food Exhibition

            The IFEX Philippines being held annually at the World Trade Center showcases the country's food industry to the global market.  It gathers the region's food manufacturers and exporters.  It was being done on the main hall of the World Trade Center.  Some of the best selling products of the IFEX Philippines were fresh and frozen fish, meats like ham and sausages, fresh fruits and vegetable beverages, coffee and cocoa, cookies and crackers, cereal preparations like polvoron and cake and etc. 

      The Ingress…

            The ingress of the IFEX was a tiresome day for all of us.  It almost took a whole day not only for the contractors but also for the whole APFTI crews to set up the booth and the fair trade zone.  Visual merchandising and booth layouts were being arranged to have a common look for one company.  The APFTI made use of mostly orange shade of color as this portrays food.  The fair trade zone was formed by the two acrylic walls of flowing water giving the natural and serenity effect.  Though the original design wasn't followed much, the whole overview of the booths was nice and different compared to the other booths and zones, as also commented by some people.

      The Event…

            The IFEX offers many food lines such as fresh and frozen fish, meats like ham and sausages, fresh fruits and vegetable beverages, coffee and cocoa, cookies and crackers, cereal preparations like polvoron and cake and etc.  Specific Filipino products such as bagoong, taba ng talangka, laing, different marinades, banana chips, dried mango and fruits, and etc were also sold.

            Different booths were being created as this gives emphasis to the food products being displayed and sold.  The event started at 10 am and ends at 7 pm.  Asides from observing from our booth, we mostly roam around to try on new foods and also to take note of different approaches in booth designs. 

            Aside from APFTI, there are numerous companies with different food lines and booth designs.  One of the examples is VuQo where their product line is of alcoholic drinks such as mango and black plum wine, and cranberry vodka.  Their booth was a bar type and the sounds were lively of house and techno ones.  The crews were also dressed up according to the setting.

            Another is the VCO brands where they sell different cream and lotion product lines made out of Virgin Coconut Oil.  The booth was of organic and nature approach and the color schemes such as green and blue reflect a natural setting. 

            IFEX foods, of course, are deliciously being catered to the guests and the buyers.  With lots of free tastes all around, one will surely enjoy being at the event!  The foods prove that the country offers a good source of fresh and processed products, ethnic foods, and authentic Filipino dishes that international and local buyers kept on searching for. 

      The Egress…

            The egress once again proves to be the time where all the efforts being put to the booth design and the set up where now disassembled.  Same with FAME, it is a time of reflection of all the things learned from it and the experience of being able to execute our booth design at an international event. 

            It is really amazing on how Philippines can be creative also at the field of foods.  I really did enjoy my stay at IFEX and FAME for it contributed to my new discoveries of different things in the field of design and awareness. 

      Studies…

            The Manila Fame International and IFEX caters to different buyers globally though most targets international buyers.  Most of the time, bulk orders is a requirement of trading and exporting. 

            The market today is in for a lot of competition globally.  One might find that it is rather few and that the exported products of the Philippines are mostly food items and handicrafts as this serves the very own trademark.  Other than that our economy is fueled not by exports but by investments and sadly OFW remittances. 

            Consumers usually chooses the line of products that they want to purchase as sometimes, the brand and the country made from gives dignity and prestige to the buyers.

            In terms of the quality, I think that the Filipinos are approaching the good name due to the help of technologies and economic profits. 

~ Lynette

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Manila Fame Int'l Pics

 

 

 

 

The ingress of Fair Trade Zone:

 

~ Lynette

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our last day

*sigh* finally, it's our last day here in APFTI. i don't know whether to be happy or not. happy because our 120 hrs. writing practicum is over (all we need to accomplish is the manuscript and it will all be over), sad because we will terribly miss APFTI, or quezon city in general.

here are the things that ill miss in apfti.. Huhu...

1. our breakfasts every morning with tita marlyn, mam ester, sir mervin, tito jun, mam charisse...

2. kulitan with sir mervin..:D

3. discussion and brainstorming with sir vince..hehe...

4. the 'sosyalang' events...

5. lunch at kuya angeles' canteen...

6. laptop which i used throughout my days in apfti...(grabe! parang pilay na pagong kabagal pero utang ko naman sa kanya ang buong apfti life ko...hehe...)

7. our cubicle...

8. the freebies (food, souvenir items na binigay ni mam ester (thanks po!) and the internet to the max!!!haha!!!churi po!)

9. the warmth and kakulitan ng APFTI family...:D

well, more than the things that i'll miss and the memories i'll always keep with me (yuck, drama) of course, the most important things are the those i've learned. what matter are the things that i'll bring with me forward, rather than the things that will be left behind di 'ba... well, in that case, sobrang dami. what makes our stay here extra special are not the things that we learned regarding our fields but the ones na hindi namin maaaral if we had our practicum somewhere else. the advocacy, the exposure, the stories, the principles will all be kept in my mind. i may forget the tastes, texture, and colors of the products whose history i've learned, but their story will always be my inspiration para hindi tumawad (haha!!)... kidding aside, yeah, those stories will always inspire me.

also, this practicum made my views on writing different... because i'm used to writing fictions, it was quite different for me when asked to write stories about true people. i was pressured and honored at the same time. Sabi nga ng prof ko, 'you write not what you want to say, you write what your readers want to know.' sobrang applicable sa mga ginawa namin dito, lalo na sa monologues. una ko talagang kinonsider yung mga possible things that the readers, or audience of our works would want to know about the lives of these people we wrote about.

so now, here i am, looking at the clock, counting the minutes left before we leave.

APFTI...salamat!

- mafe

pamamaalam

Ang nakalipas na isang buwan ay puno ng mga alaala...

Salamat sa mga taong aking nakadaupang-palad

Salamat sa kaalamang inyong ibinahagi sa akin

Salamat sa pagkakaibigan natin

Maliit lamang ang mundo...

Magkikita pa rin tayo.

Salamat APFTI

-Leslie

Abangan: Fair Trade Monologues!

On my first few weeks at the office, I find it a little bit hard for me to report and go to work... The changes in the environment, dealing with the people of Quezon City hasn't really sunk into my mind and found myself vulnerable into a lot of things. My expectations didn't meet my standards towards to this idea that is what I have on my mind with regards to a student on OJT particularly a design student like me. That's why I took me like how many weeks before I finally was able to settle myself. Few weeks after, the very much anticipated Manila FAME exhibit arrived. The event was very remarkable to me. In that experience, it opened my mind into a lot of possibilities… I honestly felt and learned a lot there compare to the scene of being stocked inside the office cubicle…

 

xoxo

miko lee

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write...write...and write...

maghapong nakikipagtitigan sa hindi pumipikit ni nagpapakita ng antok na monitor ng computer...

maghapong inilalapat ang mga bigat ng dulo ng bawat daliri sa mga mumunting parisukat na pindutan ng keyboard...

maghapong tinititigan ang hindi mabilang na mga letrang bunga ng bawat pagtipa ng mga mabibigat na dulo ng daliri sa bawat mumunting parisukat na pindutan ng keyboard...

maghapong naghihintay sa anyaya ng pinto ng cr nang sa wakas ay magkaroon ng pagitan ang nag-iinit na pang-upo na matagal-tagal ring nalalapat sa hindi makapagreklamong upuan...

maghapong natututo, naiiyak, natatawa, nagkakainspirasyon sa mga kwento ng bawat may-ari ng maliliit na negosyong ginagabayan ng APFTI...

maghapong pagsusulat. maghapong pag-aaral. maghapong riyalisasyon ng mga kwento ng mga taong hindi ko kilala pero unti-unting nagiging parte ng aking buhay.

- Mafe (click here to visit my blog)

Bongang MANILA F.A.M.E.!

Start ung MANILA FAME last April 18 to 19 and it was a big and one of the "sosy" exhibition that we've went through. and shempre, the best part of it is nabigyan kami ng chance na maging part with APFTI as exhibitors.

the first 2 days before the event was a busy one para sa mga contractors kasi kami ung magdidisplay ng mga products from different Producers na hawak ng APFTI. The primary target  of the organization that reflects what APFTI really is that evry product that was viewd in our show room is 100% fair trade product and pinagmamayabang namin na kami ung isa sa mga ngmamarket nito.

thrughout the event, marami ding mga clients and some are foreign clients na nagvisit and nagclose ng deal. this is one of the memorable events na naging part din kami. kahit na mejo nagkaproblema kami s isang assignment..... we have to submit a Market research.. and we find out na mashadong maingat ung ibang mga companies sa mga  property nila, meaning tablado kami sa kanila..

anyway, i'm excited sa darating na IFEX this may.. sana mas maging busy kami in a way na mahahasa kmi sa iba't ibang projects na ipagagawa nila sa min..

Joey

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yehey!

Haha! Hindi ko inakala na hanggang dito sa APFTI ay mabibitbit ko ang pinakamamahal kong Icebag! (Mabuhay ka Ma’am Lallie!) Isa nga ito sa mga tunay na humasa sa aking kakayanan sa sulating pan-teatro. (at humasa sa akin sa puyatan! Haha)

Ang Icebag ay isang serye ng dulang kumakatawan sa buhay at kulay ng Peyups Los Baños. Taglay ng bawat monologue ang damdamin, takot, tuwa, kaba, depresyon, obsesyon, at lungkot na nararanasan ng bawat estudyante ng unibersidad. Sa ngayon, nakaabot na kami sa ikapito.(humanda kayo pag dating ng Icebag8)

Dito sa APFTI, kami ni Mafe ay naatasan ngayon na gumawa ng mga monologues na tumatalakay sa buhay ng mga manggagawa at mamimili. Isa itong pagpapatuloy sa ginagawang kampanya ng organisasyon para sa Fair trade. Ang gagawing presentasyon ay para sa magaganap na World Fair Trade day. Ipinagdiriwang dito ang malawakang pagtataguyod ng fair trade sa bansa at maging sa buong mundo.

Ngayon ay pinaghahandaan namin ang pagko-konsepto at pagsulat ng Fair trade Monologues (Sorry Eve Ensler!)

Kaya naman ngayon pa lang ay nag-iisip na kami dito ni Mafe ng premise. Hindi lang yun. Pati goal ng characters at ang kanyang motivation. Iniisip na din naming ang mga twists na mangyayari. Sinong artista? Kami! Haha joke lang!

SALAmat sa ENG105 ni Ma’am Bucoy! Magagamit na namin to ngayon sa real world.

-leslie